Carroll Hospice
Direct Mail Fundraising
Carroll Hospice has offered compassionate care to terminally ill patients and their families in Carroll, Frederick, and Baltimore, Md., counties for more than 25 years.
- Graphcom helped Carroll Hospice raise funds during National Homecare & Hospice Month by writing, designing, printing, and mailing letters to families whose loved ones recently received hospice care, asking them to give to support hospice volunteers and other non-reimbursable services.
- We used variable data to replace the base amount of money requested to match the total the individual previously donated.
- We tracked data such as recurring vs. new donors, number of gifts received, and total gift amount.
- For every $1 Carroll Hospice spent on direct mail fundraising, they earned $3.93 in return. This was one of their highest yielding mailings to date.
- 4.6% new donor response rate—46-89% higher than the average for acquisition mailings
- $59,938 in donations
- 758 gifts received
- 74 new donors