Frederick Memorial Hospital
Appeal Letters
Frederick Memorial Hospital (FMH) serves the residents of Frederick County, the second fastest growing county in Maryland with an estimated population of more than 233,000.
- When FMH wanted to raise funds to build a new, state-of-the-art cancer center, Graphcom provided powerful copywriting, design, printing, mailing, testing, and analytics for fundraising appeal letters.
- We personalized mailings using variable data and tested a couple of variables, including a blank envelope vs. a teaser, and a letter from a doctor vs. one from a patient.
- For every $1 FMH spent to produce these donor appeal letters, they earned $2.95 in return.
- $63,683 funds raised
- 123 new donors
- 310 total number of gifts
Check out our full case study here.
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